It has not been an easy first 50 days as prime minister for Keir Starmer — and the polls are starting to show it.
Several recent surveys suggest that the Labour leader has gone down in the public’s estimation. Recent Ipsos data has Starmer’s net approval rating down to an unenthusiastic 0, from +7 just after the election. What’s more, 52% of Brits polled believe the country is headed in the wrong direction, compared to only 22% who view the current direction of the UK positively.
Starmer was criticized for what many felt was a slow approach to dealing with the riots which began after last month’s Southport stabbings, failing to call an emergency Cobra meeting until a week after the first instance of civil unrest. Though an Opinium poll for the Observer found that 43% of voters approved of Starmer’s handling of the riots compared to 30% who disapproved, the same survey revealed that 29% had a more negative view of the Government than when it was elected six weeks previously. Only 24% had developed a more positive view of Starmer’s ministry.
Meanwhile, when YouGov polling from August 17-19 asked whether Brits approved of the Government’s record so far only 26% approved, down three points since July 29. Of those polled, 47% disapproved, up 16 points.
Although Starmer’s honeymoon period appears to have ended, it should be added that he was never too popular to begin with. In May, analysis from the Guardian of Ipsos data showed that he was roughly as popular as Ed Miliband was towards the end of his ill-fated spell as Labour leader in 2015. Ben Page, the polling company’s chief executive, said at the time: ‘Starmer’s personal ratings are the lowest Ipsos has ever seen for an opposition leader who is so far ahead in the overall voting intention.’
However, the same pollster found that Starmer finished his first week in power as popular as Boris Johnson was during the height of the Covid-19 vaccine rollout. With 36% saying the new PM was doing a good job from July 12-15, a mere 14% thought he was doing poorly. This compares favorably to the 57% who thought Rishi Sunak was doing a bad job in Downing Street before he called the election.
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