June 15, 2024 - 1:00pm

This week’s news that Reform UK has overtaken the Conservatives may be just one poll. But it will likely cast a big shadow over both the election campaign and the widely anticipated Tory leadership contest later this year.

Even before this week, there was already evidence that the Conservative campaign was disintegrating into a kaleidoscope of local battles. Candidates, and not just on the Right of the party, tell me they’re sick to death of CCHQ and may start ignoring its demands to approve all their literature. How many more might follow in the footsteps of Andrea Jenkyns, who this week put out a leaflet sporting two pictures of Nigel Farage — and no mention of the Conservative Party?

Even more important is how the Tory campaign chooses to respond. There are already plenty of voices urging Rishi Sunak to tack Right to try and head off the Reform threat. But according to two polls, this may not be a good idea. Today, a YouGov poll showed that only 36% of Reform voters would back a Tory candidate if a Reform one wasn’t standing. In addition, ConservativeHome‘s latest survey of Conservative members found that they want the party to focus on voters switching to Labour and the Liberal Democrats.

This isn’t because they are hostile to Reform UK. Quite the opposite: a majority of respondents said that they would favour a formal deal between the two Right-wing parties if one were available. But there is none: Farage feels he got burned when the Brexit Party stood aside for Boris Johnson in 2019, and has no incentive to offer anything to a party staring down the barrel of the biggest electoral defeat in a hundred years.

Yet those knocking on doors will be more keenly aware that it is the progressive parties poised to scoop hundreds of Conservative seats on 4 July, not Reform. It’s very basic maths: the Tories are forecast to lose well over 200 seats; Farage’s party, even on its impressive vote share, is not forecast to pick up more than three.

In fact, there is only one seat where it is really in contention: Clacton, where Farage is making his eighth bid to enter the House of Commons. But that victory alone could have a seismic effect on the Conservatives.

Tory leadership hopefuls are already divided over whether they would let the Reform UK leader into the party. Kemi Badenoch is dead against; Suella Braverman in favour. The latter sees it as a way to “unite the Right” and bring a popular figure back into the fold; the former is simply giving Faragism — a political force which has never got close to enough support to deliver a government — a chance to take over the Conservatives.

So it will be welcome news to the former Home Secretary that a majority of Tory members surveyed favour allowing Farage to take the Conservative whip if he is elected, which is something for the other candidates to factor into their calculations.

If the eventual winner is bounced by the membership into letting Farage in, the stakes couldn’t be higher: he’s very popular on the Right and makes no secret of his wish to take over the Tory Party — or destroy it.

There is great potential for irony here: pouring more effort into chasing Reform voters in response to this week’s poll might well deliver an even worse Conservative result than they already expect — but the scale of the rout will only strengthen, at least superficially, the arguments of those who think a pact with Farage is the only way out.


Henry Hill is Deputy Editor of ConservativeHome.

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