May 13, 2024 - 3:20pm

The interview of Israeli Prime Minister Benjamin Netanyahu late last week by reality TV host Dr Phil McGraw has already provoked controversy for allegedly glossing over Palestinian suffering. But, really, it’s just another stage in the progression of America’s sensationalist talk-show format.

In the early Nineties, genre pioneer Jerry Springer “started out with shows about the Waco siege and the Iran-contra scandal. But the ratings weren’t there,” according to Irina Aleksander. In response, he leant into what did bring in viewers: “porn stars who set world records, child alcoholics, conjoined twins, people who self-amputated their limbs and married farm animals and their own cousins”. If TV was a circus, then Springer was P.T. Barnum. While he didn’t create the daytime trash genre, he owned it.

That’s the scene which McGraw surveyed when, having made his name as a recurring guest on Oprah, his eponymous show began in 2002. Dr Phil would go on to define the next generation of daytime programming, and was emblematic of the reality TV age of the 2000s. McGraw was Springer with none of the camp and in some ways represented a decline of the form: too self-serious, too “real” despite the show’s scripted nature. It was self-help as entertainment, but with no knowing wink at the audience like Springer had done.

Unlike Springer, though, McGraw survived the digital age. Where Springer would always be a creature of TV, Dr Phil was eminently meme-worthy. His show was either binge-watched online or digested in 30-second viral clips, the latter approach best exemplified by the interview which produced the “Cash me outside” meme or his infamous conversation with actress Shelley Duvall in 2016. It was TikTok before there was TikTok, and eventually his show landed on that platform and conquered it too.

Yet these things ebb and flow, and in 2023 McGraw’s CBS show ended. His particular brand of spectacle just wasn’t driving clicks anymore. Why bother with a ringmaster when we occupy the golden age of hearing it straight from the freak’s mouth?

More interesting than the show’s waning popularity, though, is the host’s decision to rebrand as a culture warrior within this decade’s hot-take economy — itself a pernicious and, crucially, declining form of infotainment. His recent appearances — the controversial interview with Netanyahu and an appearance on Joe Rogan’s podcast — feel dated: he’s a man in the twilight of his career who doesn’t realise it’s not 2017 anymore.

If an interview with Bibi isn’t driving clicks, and it received remarkably little attention considering the guest’s profile, then maybe politics isn’t his ticket out. Rather than desperately clinging to relevance, McGraw should depart with some grace. After all, there’s a certain dignity in leaving the stage before the audience demands it.


Katherine Dee is a writer. To read more of her work, visit defaultfriend.substack.com.

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