Such a pithy remark is, of course, typical of communications professionals. But why are they now such a central part of the ZeroCovid campaign? Part of the reason might be the sustained vilification aimed at their opposing fringe group — the so-called “Covid deniers”. The ZeroCoviders are determined to avoid the same fate. As Tomás Ryan says: “unfortunately we have been presented as the extreme end of the Overton window — the other end being herd immunity and denialist people.”
More importantly, I suspect it also stems from the realisation that the implications of a country committing to ZeroCovid are highly political. At the moment, the fundamental offer in Western democracies is: accept these awful restrictions now, and the vaccines will soon offer a way out. This means that once deaths and the pressure on the health service are reduced to acceptable levels, people will expect to be able to resume their previous way of life.
But for the ZeroCovider, at that point we would need to do the opposite of relax. Instead, we would need to use ongoing “interventions” and test and trace protocols to drive virus levels even lower — even at a time when there is hardly any Covid about. It would need very talented comms professionals to successfully sell this to the British public.
At that point, even if — and that’s a very big if — Britain was able to reach ZeroCovid within our borders, what then? Most people accept the need for sensible border controls to defend against new variants while the vaccine is still being rolled out. But if our goal is an entirely Covid-free land, why would we ever relax border restrictions? You’d have to wait until the disease were eradicated on a global scale, which even the most committed activists don’t think is possible for years. As Irish minister and former Taoiseach Leo Varadkar said last week, ZeroCovid is “a promise you could never fulfil”; if you cut off the country, “when do you ever unseal, because then inevitably, you let the virus back in again”?
Still, perhaps the thorniest question is what life would be like inside our theoretical ZeroCovid fortress. At last week’s conference, speakers explained that they prefer to use Australia and New Zealand as good examples because they garner a more positive response than when they mention Asian countries.
But the country that invented the approach, one which may be a better guide of a large nation pursing the strategy after a severe outbreak, is China. Despite the footage of people celebrating in Wuhan on New Year’s Eve — provided by the CCP and obediently carried on global networks such as CBS and the BBC — the reality of life in ZeroCovid China is anything but normal. Constantly fearful at the prospect of another outbreak, the country’s already expansive surveillance state has ramped up a gear, ready to withdraw liberty at the slightest sign of Covid. Last month, all 11 million inhabitants of Shijiazhuang were thrown into lockdown after a local outbreak; one week later, a further 5 million people outside Beijing were put into lockdown on the basis of a single case. Only this week, Hong Kong launched a policy of “ambush lockdowns” where residential blocks are sealed off at a moment’s notice.
David Rennie, Beijing bureau chief of The Economist, recently gave an astonishingly candid account of current ZeroCovid life in the Chinese capital:
“China’s strategy, from the start, was to have no infections at all… Still in Beijing, where we have hardly any cases, every time you step outside your door you have to use a smartphone to scan a QR code — every shop, every taxi, every bus, every metro station. You have no privacy at all — it’s all built around this electronic system of contact tracing. To leave Beijing you have to have a Covid test, to come back in you have to have a Covid test…. We basically don’t have the virus here, but the flip side is that they are keeping this place locked down as tight as a drum… It’s very hard to know where Covid containment starts and a Communist police state with an obsession with control kicks in.”
Surely that is the most powerful objection to the approach: that in reality it would require a long-term illiberal regime to achieve and maintain it. ZeroCovid is a totalitarian aim, best delivered by a totalitarian state. Even in Australia, last weekend there was panic buying in Perth as the city re-entered lockdown in response to a single positive test result. So far at least, British voters have not chosen to reject liberal democracy, no matter what the epidemiological allure of a ZeroCovid regime.
For now, the British Government has resisted the campaign’s logic, and the Prime Minister continues to make encouraging signals about easing restrictions and even summer holidays. But as the impact of the vaccine is felt and the number of cases continues to fall, the politically difficult question of what constitutes an acceptable level of infection will have to be addressed.
Whatever that level is, expect well-spoken ZeroCovid campaigners to say it is too high. At each hesitant step towards opening up society, expect it to be called irresponsible and short-termist. No doubt ZeroCoviders sincerely believe their campaign for a Covid-free world is a noble one. But how successful they are at influencing policy will affect the shape of our society for years to come.
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