It’s a cruel irony that England has been experiencing one of the sunniest springs on record during lockdown, and nowhere is this more deeply appreciated than in the nation’s seaside resorts, whose business is sunshine. On a socially distanced visit to Margate last week, the sand was golden, the sea sparkled invitingly, but the sea front was eerily quiet. The cafes, pubs and art studios in the picturesque backstreets of the historic centre were closed. Kids did wheelies on the empty promenade and the only people on the harbour wall were groups of teenagers with too little to do.
One never imagined that local authorities in major resorts such as Blackpool, Scarborough and Skegness would beg visitors to stay away; people whose careers have been dedicated to urging the English to discover the delights of the homegrown seaside on their doorstep, have been forced into a volte face. Coastal resorts are likely to lose £7.9bn in revenue, according to evidence presented to the parliamentary select committee of the Department of Culture, Media and Sport in mid-May. That represents both revenue already lost because of the lockdown, and projected losses as businesses implement social distancing measures. The capacity of hotels and restaurants will have to be slashed; and the numbers of visitors to beaches, piers, promenades will have to be controlled.
For many coastal towns who welcome millions of visitors every year, this will be a summer like no other; the usual crowds in need of ice creams, fish and chips and fun will have to be marshalled in an unprecedented public order operation.
With the chances of a foreign holiday this summer slim, seaside resorts could face the tricky dilemma of unprecedented demand overwhelming reduced capacity. Already councils have had a taste of this. After the Prime Minister slightly eased lockdown in mid-May, telling people they could drive as far as they liked and even visit beaches, councils had to scramble to put in place social distancing measures. Headlines a couple of days later reported packed beaches in Southend and Bournemouth basking in the unusual May heat.
In Southend, councillor Kevin Robinson admitted that the minute Boris Johnson said the word ‘beaches’, every councillor’s heart sank; they had 48 hours to widen the promenade and hire marshals to ensure they could cope safely. Despite the volume of visitors, Robinson maintains that people kept to the rules; the photos of crowded beaches depended on the angle of the camera, and pictures from drones showed that people were spread out. Southend has a seven-mile long seafront, so they can cope better than some resorts, even if they attract thousands of London day trippers keen to escape the capital.
But that doesn’t reassure many local residents, anxious about higher infection rates in London and elsewhere; they lobbied councillors to keep the visitors out by shutting the sea front and beaches — which was physically as well as legally impossible. Southend was not the only place facing this balancing act; many coastal towns have an aged demographic, higher than average levels of chronic ill health and a large care home sector, placing them at increased risk from Covid-19.
Few people can be watching the R value more closely than the council leaders of England’s coastal towns. If reopening of socially distanced hospitality and hotels doesn’t go ahead on 4 July as currently suggested, some coastal resorts will be economically crippled with lasting impacts. The normal pattern is that July and August are the key months, clocking up a sizeable proportion of the towns’ annual turnover, with a third of the year’s visitors. While some coastal resorts have made strenuous efforts in the past couple of decades to diversify, others are effectively one-industry towns with over half of all employment tied up in tourism. The millions of pounds of visitor revenue that arrive every summer are the lifeblood of places like Skegness, Blackpool and Whitby.
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