It feels so good, watching New Zealand TV journalist Tova O’Brien demolish failed politician Jami-Lee Ross. The trouble is, you can’t trust anything that feels that good, because inevitably you end up wanting more than is wholesome: Negronis (make you sick), cigarettes (come on), attractive flirtatious people (make you stupid). And then there’s the particular kind of gratification that comes from seeing a dumbass made to look like a dumbass in public.
In a clip that’s been viewed more that 10 million times, O’Brien interviews Ross, whose Advance New Zealand Party failed to secure enough votes to win a single parliamentary seat in the recent general election — although “interview” isn’t quite the right word for what happens. Maybe what I mean is “humiliate”.
She starts by calling him a “loser”. He smiles gamely. Then O’Brien asks if he has any regrets; he rattles off a boilerplate answer praising the people he worked with, and she bowls straight back in. “Do you want to have another crack at answering that?” she says, “Because I just asked you if you have any regrets. You’ve just been part of a political movement which has been peddling misinformation during the election campaign. Do you have any regrets?”
Advance New Zealand are often referred to as an alt-right party, which doesn’t quite convey its full bizarreness as a political entity. For the 2020 election, Advance formed an alliance with the Public Party, which is a kind of grab-bag of the conspiracist and crankish. Imagine someone scraping all the maddest bits from the carcass of Facebook — a reclaimed slurry of 5G alarmism, anti-vax propaganda and scaremongering about electromagnets — and turning it into a manifesto. That, very roughly, is the Public Party.
One of the group’s candidates was a self-proclaimed psychic who withdrew from the race 24 hours after announcing her candidacy, presumably due to unforeseen circumstances. And that’s the most benign end of the lunacy that Ross bound himself to by allying the two parties, since the Public Party is also an avid promoter of covid conspiracies, something Advance New Zealand were happy to go along with. During the campaign, the New Zealand Advertising Standards authority upheld a complaint against Advance for spreading misinformation about coronavirus; Facebook shut down the party’s page for the same reason.
That’s why O’Brien went in hard on Ross with her questioning. When he tries to defend himself, she slaps him down, saying: “You know exactly what you were doing; you were whipping up fear and hysteria among vulnerable communities.” When he ventures something dubious-sounding about death rates, she talks clean over him: “No, no, no, I do not want to hear any of that rubbish.” At the end, after he’s manifestly failed to salvage any dignity from the encounter, she terminates the interview with a tart, “You’re dreaming, mate.”
New Zealand apparently already has a word for this: Ross had been Tova’d. But for most of the rest of the world this was new, delightful, glorious. Glenn Greenwald of The Intercept called it “an absolute masterclass”. NYU journalism professor Jay Rosen said it was “the way it should be done”. Such fun! Well here I am, the killjoy who says you don’t need a third Negroni and that the hot bartender encouraging you to order it probably doesn’t really fancy you anyway.
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